Fuller’s has been making fabulous beer since 1845 on a site that’s been home to a brewery for over 350 years. Our new site was designed to help the brand retain the traditional, ale-loving audience while appealing to a more contemporary crowd, lovers of boutique hotels and gastro pubs. The site is filled with Fuller’s fascinating facts, interesting stories, and local colour as well as lots of mouth-watering information about the beers, the pubs and the hotels, propelled through engaging interactive elements, gorgeous imagery and 360° tours.
This was an all-hands-on-deck project; as well as writing key pages and the brewery tour I managed the copy from other writers to help create an engaging and unified user experience for beer drinkers and pub goers.
