In a sentence (or three)
Conceptual thinker, crafter of words, problem solver, team player, tea drinker, pitcher of pitch-perfect one-liners, champion of the judiciously placed semi-colon; reformed author, early riser, cultural lowbrow. Likes to ponder, loves to wander, amused by the absurd, pathologically untidy, surprisingly organised. Fond of children, animals, and road trips that don’t include children or animals.
Skills and such
• Senior copywriter with extensive experience in financial services, retail, technology, healthcare, leisure, utilities and fundraising.
• Bringer of big ideas, small ideas, concepts, content strategy and, of course, copy (long and short, SEO- and CMS-friendly as required).
• A dab hand at all the important stuff—digital, print, video, and direct.
• Proofreader (pedantic), champion of the brand voice (enthusiastic), imposer of creative logic (pedantic, again).
• Born in England, educated in Scotland, and gainfully employed worldwide—the United Kingdom, South Africa, and the United States.
• Author of Milk It—How to Get More Than a Baby out of the Next Nine Months and a number of other poorly selling yet highly entertaining works of non-fiction.
Employment history
Currently
Freelance senior copywriter, Gloucestershire, UK | 2015 to date
Clients: The National Autistic Society, Stroud Court Community Trust, Furniture Village
Channels: Digital, print
Recently
Senior copywriter, True Digital, Bristol, UK | 2013 to 2015
Clients: npower, Furniture Village, Fuller’s, The Mall at Cribbs Causeway, apetito
Channels: Digital, print, video
Senior copywriter, Charles Schwab, San Francisco, USA | 2005 to 2013
Products: Retirement planning, community services, exchange-traded funds, portfolio reporting, investing, banking, branch services
Channels: Digital, print, video
Previously
Senior copywriter, Frankel/Arc Worldwide, San Francisco, USA
Client: Visa
Senior copywriter, Brann, San Francisco, USA
Clients: Visa, Wells Fargo Online, E*Trade, Apple
Associate Creative Director, Age Wave, Emeryville, USA
Clients: Eddie Bauer, British Tourist Authority, Blue Cross, Blue Shield, Miracle Ear
Freelance copywriter, San Francisco, USA
Clients: Microsoft, Wells Fargo, Nationwide Direct, Blue Cross
Senior copywriter, Payne Stracey, London, UK
Clients: Nissan, Weight Watchers, British Telecom, AA, Advanta
Senior copywriter, Purchasepoint, London, UK
Clients: Schweppes, Wales Tourist Board, Docklands Light Railway
Freelance copywriter, various agencies, London, UK
Clients: United Distillers, World Wide Fund for Nature, British Telecom, Littlewoods Stores, BA Executive Club, Honda, NYNEX
Senior copywriter, Tholet Sievers & Associates, Cape Town, South Africa
Clients: Johnson & Johnson, Cape Velvet Cream, Consol
Copywriter, Brann Direct Marketing, Cirencester, UK
Clients: Butlin’s Holiday Worlds, RSPCA, Royal Mail, Chartered Trust
Education
University of St Andrews, M.A. in modern history